About

The Vision Behind the Craft

My name is Seth Welch, and I started this store because I was tired of spending hours behind the computer doing tedious editing work. I know exactly what it feels like to have a creative vision but get bogged down by technical problems.  Based in Pittsburgh, PA my journey as a Director/Photographer/Videographer/Editor has taken me from the local neighborhoods of my hometown to the high-energy demands of nationwide travel.

Throughout my career, I’ve had the privilege of capturing culture at a high level. Whether I was serving as a lead camera operator for Wiz Khalifa’s Rolling Papers documentary (Pittsburgh Interviews), documenting life on the road with Asian Doll on her first US music tour, doing a vlog/photo shoot with King Von, or collaborating with NFL athletes, I have always been obsessed with one thing: the marriage of speed and cinematic quality.

With over 300 music videos, 20+ weddings, a growing Vlog catalogue, and a YouTube Music Video platform that has surpassed two million views, I’ve spent thousands of hours inside Adobe Premiere Pro. I know exactly where the friction lies in the creative process.

I believe you shouldn't have to spend thousands of dollars on a professional colorist or VFX artist just to get a cinematic look on your content. I created these digital assets as a direct extension of my professional workflow. These aren't just "filters"—they are the refined tools I’ve developed on real projects to simplify complex edits and achieve high-end results under tight deadlines. My goal is to give back to the community of editors that share my passion, providing you with the resources I wish I had when I started, so you can spend less time in the timeline and more time behind the lens.

I’ve poured nearly a decade of experience and passion into these products. I hope they help you tell your story with the same intent I bring to mine.

Let’s connect. Find me on Instagram: @SethRWelch